5. Create a headline for an article about the SCC Advertising Program targeted to local graduating high school students. I am specifically not telling you what to do or the questions that need to be asked. Please provide the following:
a. Provide the headline.
“Unleash your creative journey with SCC; Join our Top Advertising Program today!”
b. Provide an overview of the elements missing in the instructions required for this task.
The instruction clearly doesn’t have any objective for why the article is being created.This instruction does not have a clear explanation of why the article is written. We don’t know if it is to attract new students, increase awareness about the programs or tell people about our top program and what they could benefit from it. It doe not have any USP. It lacks basics information that explain what makes the program special. Although there is a target audience, we don’t know much of their interest or concerns. The instruction also doesn’t specify what tone should be used for the article.
c. Explain the headline you created, why, and any other reasons/justifications you need to provide to me for the headline you created. (6 Marks)
The headline is simple, engaging and also action driven so that it is effective for high school students to decide on their career choice. This headline also grabs attention of the students that are about to graduate who would be interested in creative field like advertising and marketing. The phrase “Unleash your creative journey” is inspiring and encouraging. It also includes a power word “ Unleash” which encourages the student to explore their creativity level and embark on it. The word “creative Journey” makes the headline sound exciting and extra ordinary. It not only just talks about the program but also how this is more like an experience. It also uses 4U’s of headlines. It is useful, had urgency and unique and ultra specific. It is useful because it directly talks to the students who want to explore a creative path. Th headline also creates a sense of urgency by using words like “Join Today”. It encourages readers to take an action right away. It is unique in a way that it highlights program’s as top programs making it stand out. The phrase “top advertising program” is likely to reassure the students. Overall, this headline is engaging, informative and encouraging to take an action.
Leave a Reply