3. For the purpose of this question, we are going to view your first blog post (Part “B” Question #1) as an introductory online campaign. Please answer the following questions:
a. What is your intended goal and why? (3 marks)
My indented goal for the introductory campaign is to introduce my business Everest Charms as a well trusted brands, educated my audience and visitors about the cultural significance of the products i market in their daily lives and encourage genuine engagement and sales conversion.
b. Who are you writing for and why? (3 marks)
I’m writing for those people who are spiritual enthusiasts, people who practice meditation, yoga and any kind of spiritual rituals. To the individuals who appreciate craftsmanship’ and like exploring new culture traditions. People who prefer buying handmade, ethical and sustainable products. By targeting this audience, we ensure that our messaging resonates with people valuing authenticity, mindfulness and ethical craftmanship.
c. What type of “Experience” will you be creating for the visitors? Please explain and justify your reasoning. (2 marks)
I aim to create a peaceful, immersive and culturally enriching experience that will reflect the essence of Himalayan spirituality. I will create a visually calming and aesthetic experience with earthy tones. Storyteeling which will create a bridge to connect the audience with cultural roots. This experience foster a deep connection with the audience and my business to embrace traditions and craftmanship.